Hi, I'm Carmen
With over six years in marketing, I’ve learned not only what looks beautiful and gets views, but what actually converts. I’ve helped luxury boutique hotels and brands turn their social media into a real source of bookings and sales, and the strategies and campaigns I’ve been part of have contributed to over €20 million in yearly revenue for our clients.
I’m originally from Austria and split my time between Europe, Asia and South Africa, which gives me a deep understanding of international audiences. We work with a small number of brands at a time, so every client gets our full attention, and we only partner with brands we truly believe in.
How to work with me
SERVICES LIST
Social Media Management
Full-service social media management built around one goal: results. From strategy and content planning to posting, community management, influencer collaborations and monthly reporting, we manage your accounts with your ideal audience in mind. The brands we’ve worked with have seen fully booked seasons and millions in revenue driven directly through social media.
Instagram Strategy
A deep dive into your brand’s Instagram. We analyse what’s working, what isn’t and why, then build a clear, tailored strategy that shows you exactly how to reach the right audience and turn attention into bookings and sales. Ideal for brands that want to take Instagram seriously but don’t know where to start.
Content Creation
From on-location photo and video shoots to Reels, Stories and editorial imagery, we create content that looks beautiful and is made to perform. Every piece is planned with a clear purpose, whether it’s a single Reel or a full campaign.
All services are available as standalone or combined packages. For rates and availability, reach out directly at contact@carmenkalea.com
METRICS
01
Organic content specialist with a proven track record, a single reel created for a client has reached up to 30 million views, with no paid promotion or boosting of any kind.
Specialising in lead generation and bookings, a single reel has generated over 4,000 organic leads of a highly qualified audience, all actively interested in high-ticket offers.
03
We have grown 150,000+ highly aligned followers across multiple accounts, focusing on audience quality and long-term engagement over vanity metrics.
05
02
The Instagram accounts we have managed have reached up to 50 million views on a single account, consistently attracting a highly engaged and aligned audience within the target market.
04
A single organic Reel for a luxury boutique hotel brought almost 8,000 new followers in 20 days and helped the hotel reach 90% occupancy.
06
The content strategies and campaigns we have been part of have contributed to generating over 20 million euros in yearly revenue for my clients.
Partnerships
I believe the best work comes from genuine alignment. If you feel that too, I'd love to hear from you.
The Social Home
Social media strategy and management for luxury brands. Content that builds trust and turns attention into bookings and sales.
Work with us
contact@carmenkalea.com
@thesocialhome.co
based in Europe, available worldwide
Strategic content & meaningful partnerships.
© 2026 The Social Home · Social media strategy & management.