Hi, I'm Carmen
With over six years in marketing, specialising in content creation and social media strategy, I've had the pleasure of working with more than 70 brands across beauty, lifestyle and travel, from UGC to larger branded campaigns, and have been part of strategies that have driven millions in revenue for my clients.
I'm originally from Austria and currently split my time between Europe, Asia and South Africa, which naturally gives my content and audience a broad international reach and a deep understanding of different demographics. I love what I do and I only work with brands I genuinely believe in.
Trusted by
PORTFOLIO
A selection of work across the niches I specialise in and genuinely love creating within, each one reflecting years of experience and a real passion for the brands and stories I get to tell.
Wellness, retreats, spas and lifestyle brands. I have a deep personal connection to this space and it shows in the way I create content within it.
Product content across beauty, jewellery, tech and fashion, from UGC to branded campaigns and influencer partnerships.
Specialising in luxury hospitality and travel experiences, from boutique hotels to hidden destinations across Asia, Europe and South Africa.
How to work with me
SERVICES LIST
Social Media Management
Full-service social media management built around one goal - results. From content planning and creation to community management and strategy, I manage accounts with an aligned audience in mind. The properties and brands I've worked with have seen fully booked seasons and millions in revenue driven directly through social media.
Instagram Strategy
A 1:1 strategy session tailored to where you are right now. We start with a full audit of your current instagram account - what's working, - what isn't and why, and build a clear, actionable strategy from the ground up. Ideal for brands who want to take their Instagram seriously but don't know where to start.
Content Creation
From high-end branded campaigns and editorial photography to UGC built for social media performance, I create content that looks beautiful and drives real engagement. Every piece is created with the same attention to detail, whether it's a single reel or a full campaign.
Brand Partnerships
I work with a selective number of brands and properties to promote their services and experiences to my audience across Instagram. With up to 10 million monthly views and a highly engaged following, partnerships are chosen carefully, which is exactly what makes them perform.
All services are available as standalone or combined packages. For rates and availability, reach out directly at contact@carmenkalea.com
METRICS
01
Organic content specialist with a proven track record, a single reel created for a client has reached up to 30 million views, with no paid promotion or boosting of any kind.
Specialising in lead generation and bookings, a single reel has generated over 4,000 organic leads of a highly qualified audience, all actively interested in high-ticket offers.
03
I have grown 150,000+ highly aligned followers across multiple accounts, focusing on audience quality and long-term engagement over vanity metrics.
05
02
The Instagram accounts I have managed have reached up to 50 million views on a single account, consistently attracting a highly engaged and aligned audience within the target market.
04
On my personal account I reach up to 10 million monthly views, with a highly engaged community built on trust, authenticity and consistent story-driven content.
06
The content strategies and campaigns I have been part of have contributed to generating over 20 million euros in yearly revenue for my clients.
Partnerships
I believe the best work comes from genuine alignment. If you feel that too, I'd love to hear from you.